Art Direction, Web Design, Digital Design
Capturing the details of Playology’s scientifically innovated dog toys. Highlighting engineered textures from a product design point of view. Creating an emphasis on form, texture, and color.

CLIENT: Playology, AGENCY: BigEyedWish, Videography by Ruslan Pelykh







Web Design

Collaborating with developers to redesign Playology’s website.

Focusing on intuitive navigation to filter toys based on each dog’s personal set of preferences—chewing behavior, type of play, age, scent. The redesign allows pet parents to easily identify and select a unique toy that will best suit their dog’s needs. 

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Digital Design
Social, Marketing
Partnering with pet influencers like @littlecooperbear and @graywoof to deliver weekly digital content for social and marketing channels



Product Launches
Peanut Butter, Cheddar Cheese
Contributed to the product launch of new scents: peanut butter and cheddar cheese. Supported packaging for Playology’s silver line for senior dogs.












© Yenny Shim 2022